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Does Sales Coaching Power Your People Now?

The First True Coaching Platform

Your goal is to turn managers into powerful coaches who build strong sales reps and high-performing teams. CoachCRM unlocks the Challenges, tracks the Conversations, creates the Action Plans and provides the Team Visibility vital to drive sales performance. It's time to coach the player. Not the play.

Sales Executives
Support your Managers and provide expertise on key performance issues. Increase bandwidth and have clarity on the qualitative aspects of your team's growth and ongoing performance.
Sales Management
Raise the bar for the entire team with high-accountability coaching. Confidently resolve all individual sales rep performance issues and drive your leading indicators
of success.
Sales Enablement
Scale your training and enablement programs with clear ROI. Identify chronic challenges and truly partner with sales management on issues impacting team goals & ongoing performance.

Our Co-Founders have deep expertise in sales management...


Cory Bray
is the Co-Founder of CoachCRM, Co-Founder of ClozeLoop, a partner in 2.12 Angels (seed stage venture fund)  and has written 8 top-selling books on B2B sales and sales management. He’s built high-performing sales teams in industries that range from manufacturing to technology.

Cory knows what works in practice, not just in theory. He’s a high-value advisor to multiple accelerators, bestselling author, and a dynamic keynote speaker who has spoken all over the world. He’s passionate about making sales accessible, actionable, and scalable with coaching.



Hilmon Sorey
is the Co-Founder of CoachCRM, Co-Founder of ClozeLoop, partner in 2.12 Angels (seed stage venture fund)  and has written 8 top-selling books on B2B sales and sales management. He’s been a consultant to startups and Fortune 500, globally sought after speaker, award-winning trainer and sales coach for over 20 years.

Hilmon thrives on developing top-performing individuals and teams. He also hosts The Winning Zone (TWZ) podcast on leadership, coaching, and peak performance for teams, as well as The Startup Sales & Marketing podcast on go-to-market for early-stage startups.

Our Co-Founders, Cory Bray and Hilmon Sorey have been driving sales strategy, training, and enablement in the fastest-growing companies on the planet for the last five years through ClozeLoop, their global consulting firm.
They built CoachCRM based upon five years of actual implementation and feedback from the use of the COACH framework across hundreds of ClozeLoop clients who struggled to create time and a process for managers to coach consistently, and impactfully.
As practitioners, Bray and Sorey found no automation tool, CRM, or analytics software that was built with management and sales leadership in mind. The type of tool that provides an exponential return for the time invested. The type of tool that makes managers powerful by driving individual performance, and raising the level of the entire team. So they built it.
CoachCRM will not be “another tool,” with yet another dashboard to keep track of that gets no traction from your team. We will work with you every step of the way to ensure managers are trained on how to most effectively use CoachCRM, and we remain highly engaged to help your management team to move the needle on the strategic objectives that drive your business.

CoachCRM empowers that drive by allowing managers to coach the player, not the play while surfacing solutions instead of alerts and problems.  Humans drive human behavior through collaboration, conversation, and focus. Not through automation and analytics.

Sales reps coached through CoachCRM unsurprisingly become better managers and coaches themselves. As managers become better coaches, that means that both manager and rep will actively utilize the platform for context, motivation, and structure regarding performance improvement which ultimately means that senior leadership can support and provide resources where necessary instead of waiting for lagging indicators to dictate action.
Frequently asked Questions

How does CoachCRM work?

CoachCRM works by aligning management strategy to sales rep execution by providing a place to consistently and thoughtfully drive the mindset, activities and skills that create success for individual salespeople across their sales workflow.  In an easy-to-use, and reward-based interface that creates better coaches while leveling-up sales reps without additional meetings.

What problems does CoachCRM address?

CoachCRM solves the problem of coaching at scale.  By generating challenges, clear expectations and action plans, REAL rep performance and behavior change is impacted which raises their proficiency, productivity, and results.  Managers are also able to seamlessly solicit feedback and support from sales leadership to drive strategic goals transparently.

What is your pricing?

We price based upon platform fee and per user.

What are the server requirements ?

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How is CoachCRM different compared to other sales software?

We believe in coaching the player not the play. Managers don’t have time to pour over hundreds of calls.  You already have the data and alerts on what’s broken or not working.  What’s missing is the place where resolution and performance improvement happens. CoachCRM is wholly focused on surfacing solutions.

Who is CoachCRM for?

Any organization with a sales team.  Sales reps benefit from coaching direction, frequency, and consistency. Managers benefit from rep accountability and the support of sales leadership.  Sales leadership benefits from the ability to have leading indicators of challenges facing the sales team to offer structural support or resources quickly.

Will CoachCRM turn me into a superhero?

CoachCRM will not only turn managers into superheroes, but will turn individual reps into stars.

Do you offer refunds ?

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Can I get a free consultation ?

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Stop living in dashboards. Start coaching performance.

Coaching is the highest ROI investment an organization can make to quickly increase the performance of its sales reps.

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